Truth be told, I don’t think I’m that good at public speaking. How I prepare for all public speaking – sketched out at SXSW for a start-up CMO. Here was my answer on one sheet of paper: ![]() Nothing new, and you don’t need to respond to every comment/criticism, just like in personal life.Īnswer: I don’t know, but I can show you in less than 5 minutes how I do it. If you know how to 1) craft a clear and short benefit message to your ideal 1000 customers (read Kevin Kelly’s 1,000 True Fans, the only marketing article you’ll ever need to read), 2) secure and highlight testimonials and case studies, 3) offer a simple trial option to big enterprises (but charge them – no free rides or they won’t value it), and 4) offer awesome customer service to the customers who matter (not becoming consumed by squeaky wheels with more free time than budget) just use the skills you have and view social media, primarily Twitter and Facebook, as communication channels. Where can I learn about the right social media tools to use? (Note: she has an extensive marketing background outside of social media) What books should I read to learn how to get good at public speaking?ġ. Where can I learn about the right social media tools to use?Ģ. She pulled me aside to ask primarily two questions:ġ. While downing gin tonics over Brazilian BBQ at the SXSW Interactive tech conference, I was approached by the CMO (Chief Marketing Officer) of a start-up I advise. ![]() ![]() In the past several weeks, I’ve been asked quite a lot about public speaking.
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